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| Marketed to the Lowcountry consumer, Lowcountry Living magazine showcases the lifestyle of Charleston area consumers. The dedicated lifestyle publication of The Post and Courier, our mission is to show the Lowcountry at its best and give the absolute best of the Lowcountry to our readers. Our inspiration is the community’s insatiable appetite for exceptional products and experiences. We search throughout the Lowcountry to bring discerning consumers extraordinary finds in style and design, travel, wining and dining, and the people that make this area so unique. |
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 Reader Profile
Our readers are affluent,
educated homeowners.
They are adults who invest
time and money in
Lowcountry living and
the lifestyle it demands.
84% read most of the articles or cover to cover
92%
say one other person other than the respondent read or looked into the magazine
55%
have shopped at a store or business as a result of seeing its ad in the magazine
76% of readers are between the ages 35 and 64
92%
have a level of education ranging from some college to a post-graduate degree
58%
have an annual household income of $80,000 or greater
83% are married
Source: Online survey conducted
May 5 through July 6, 2007
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 In Every Issue
In each issue, Lowcountry Living will guide you through the Lowcountry lifestyle, including:
watermarks
A gathering of what’s going on in the area and tidbits to keep readers updated on the uniqueness that is our home.
distinctively charleston
Special products, traditions or pastimes that celebrate the Lowcountry’s most historic city.
get outta town
A travel column showcasing great vacation opportunities that are just an afternoon’s drive from the Lowcountry.
a lowcountry life
Meet the people who make our neighbors our friends.
homestyle
Have you ever walked into a room and wondered, “How can I get a room like this”? We find great Lowcountry interiors and show you how to learn from the pros.
delectable delights
Food is a big part of the Lowcountry lifestyle — you’ll meet local chefs and get great recipes, plus tips on cooking, wonderful wines and great places to taste that next delectable bite.
essay
The Lowcountry’s best writers expound on what makes the area so unique.
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Editorial
Calendar for Lowcountry Living
 january/february
Our Favorite Things
We celebrate our favorites, from people to food and wine to our “best of” lists.
Advertising deadline: Friday, November 16
Publication date: Saturday, January 5 |
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 july/august
splashing through summer
Water defines the Lowcountry and the summer as well. Dive in with fabulous food, views and much more.
Advertising deadline: Friday, May 23
Publication date: Saturday, July 5 |
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 march/april
let’s go!
Garden, decorate, renovate and go out! It’s the season of renewal, so let’s get started!
Advertising deadline: Friday, January 18
Publication date: Saturday, March 1 |
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 september/october
sounds of the lowcountry
From the whistles on the football field to the tunes of the
concert season, we revel in all this season has to offer.
Advertising deadline: Friday, July 25
Publication date: Saturday, September 6 |
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 may/june
our style
The Lowcountry has its own unique style, and we give you tips on how to find yours.
Advertising deadline: Friday, March 21
Publication date: Saturday, May 3 |
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 november/
december
wine and dine with us
It’s time to celebrate, and for the Lowcountry, that brings the best of the best to our tables.
Advertising deadline: Friday, September 19
Publication date: Saturday, November 1 |
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Circulation &
Distribution
Lowcountry Living’s circulation is comprised of select individuals who spend money on the Lowcountry lifestyle.
Circulation is a combination of paid subscriptions, controlled circulation and direct request. 55,000 are distributed each issue to individuals with an average household income of $90,000 or more through controlled circulation and direct request. Lowcountry Living is also available on area newsstands throughout the Charleston region.
the lowest
cost per thousand
Lowcountry Living has the lowest CPM – $46.54 – of all Charleston area magazines!
Charleston Magazine:
CPM is $106 based on 25,000 paid subscribers or $57.36 based on total distribution of 46,200 with no online advertisement.
Skirt! Magazine:
CPM is $55.45 based on total distribution of 33,000 with no online advertisement.
Charleston Business Journal:
CPM is $74 based on total distribution of 35,000.
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2008 Advertising
Rate Schedule
 1. Frequency rates are based on any combination of ad insertions for the Lowcountry brand (Lowcountry Living, Lowcountry Brides, Lowcountry Visitors, Lowcountry Wellness).
2. The contract year is 12 months from the date of the first insertion. 3. Special position requests are subject to a 10% premium but may not always be granted.
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Multimedia Solutions
www.lowcountrylivingmagazine.com
Every issue of Lowcountry Living is showcased online,
increasing the reach of your message. Web only extras include:
1. RECIPE BOX: Printable recipes from current and past issues
2. added content: Audio and video clips related to our articles
3. feedback: Comment boards where readers can voice their opinions
Your display advertisement includes an online ad or directory listing on www.lowcountrylivingmagazine.com which will help drive more traffic to your business.
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| To learn about additional online marketing opportunities, please contact your account executive today, or call
(843) 958-7360 or e-mail advertising@postandcourier.com. |
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